Website Design & SEO for Small Businesses in the North East

Practical websites that generate real enquiries — designed, built and supported in the UK.
No outsourcing. No jargon. No guesswork. Just work that delivers results.

Book a 20-Minute Strategy Call

Local business? You’ll speak directly to the person who does the work.


Built for local businesses that want more than “a nice website”

This service is designed for small and medium-sized businesses across the North East who want their website to do a job — not just sit there looking presentable.

This is for you if:

  • You rely on local customers and enquiries

  • You want a website that attracts the right traffic, not random visitors

  • You’re tired of vague promises, overseas outsourcing, or cookie-cutter solutions

  • You want SEO and AI used properly — to support results, not replace thinking

This is not for you if:

  • You’re only looking for the cheapest option

  • You want a DIY template and advice instead of implementation

  • You expect instant results with no long-term strategy

If you value clarity, experience, and outcomes, you’ll feel at home here.


Why most small business websites don’t deliver enquiries

The problem usually isn’t design.

It’s that the website was built without a clear strategy for:

  • How people actually search

  • What makes them trust a local business

  • What prompts them to get in touch

Common issues include:

  • SEO bolted on after the site is finished

  • Generic copy that could describe any business anywhere

  • No clear conversion path

  • Too many distractions and not enough direction

The result?
A website that looks fine — but doesn’t pull its weight.


A joined-up approach: website design, SEO and AI working together

Instead of treating design, SEO and content as separate jobs, everything here is built as one system — with enquiries as the end goal.

Conversion-Focused Website Design

Your website is structured around how real customers think and decide:

  • Clear messaging from the first screen

  • Fast, mobile-first performance

  • Logical page flow that answers questions before they’re asked

  • Simple, confident calls to action

No gimmicks. No clutter. Just clarity.


SEO That Targets Buyers, Not Browsers

SEO here is about intent, not traffic for traffic’s sake:

  • Keywords chosen because they indicate buying intent

  • Pages built to rank and convert

  • Local relevance baked in from day one

  • Content structured to support long-term visibility

This is SEO that supports your business — not vanity metrics.


AI Used Where It Adds Real Value

AI is used carefully and strategically:

  • To speed up research and iteration

  • To improve content quality and relevance

  • To support smarter decisions

It’s never used to replace experience or judgement — and never in a way that damages trust.


Why work with Total Results

Total Results is a UK-based web design and SEO consultancy, not an agency conveyor belt.

When you work with me:

  • All work is carried out in the UK

  • Nothing is outsourced overseas

  • You deal directly with the person planning and building your site

  • Advice is practical, honest, and grounded in experience

With over 20 years’ experience in web and digital, the focus is always on what works for real small businesses — not trends, buzzwords, or shortcuts.

If you’re looking for a long-term digital partner rather than a short-term supplier, this approach will suit you.


A simple, transparent process

There’s no mystery or over-complication.

  1. Strategy Call
    We talk through your business, your market, and what success actually looks like.

  2. Plan & Structure
    Pages, keywords and conversion paths are mapped properly before anything is built.

  3. Build & Optimise
    Website design and SEO are developed together — not in isolation.

  4. Launch & Refine
    Performance is reviewed and improved based on real data and feedback.

Clear steps. Clear expectations.


Focused on the North East — because local knowledge matters

This service is built specifically for North East businesses, including:

  • County Durham

  • Newcastle

  • Sunderland

  • Gateshead

  • Northumberland

  • Teesside

Understanding the local market, competition and customer behaviour makes a real difference — especially for service-based businesses.


Frequently Asked Questions

Do you outsource any work overseas?
No. All work is carried out in the UK.

How long does SEO take to work?

Early improvements can appear within weeks, but meaningful, sustainable results build over time.

Is this suitable for trades and service businesses?
Yes — particularly businesses that depend on local enquiries.

Can you work with my existing website?
Often, yes. An audit will determine whether it’s better to improve or rebuild.


Ready to build a website that actually brings you business?

If you want clarity, straight talking, and a website built with purpose, the next step is simple.

Book a 20-Minute Strategy Call

No obligation. No sales pressure. Just practical advice tailored to your business.