10 Tips for making emails mobile-friendly

Jan 4, 2024 | Frontpage Article, News | 1 comment

Making your emails mobile-friendly is super important, given how many people check their emails on the go. Here are some fun and practical tips to make sure your emails look amazing on mobile devices:

  1. Keep It Simple: Imagine your email as a tiny billboard. You want it to be clear and easy to read. Use a single-column layout; it scales down smoothly on mobile screens.
  2. Big and Bold Text: Nobody wants to squint! Use larger fonts (at least 14px for body text) so that your message is readable without zooming in.
  3. Thumb-Friendly Buttons: Make sure your call-to-action (CTA) buttons are big enough to tap easily. A good rule of thumb (pun intended!) is to make them at least 44×44 pixels.
  4. Compress Images: Emails full of heavy images can take ages to load on a mobile network. Compress your images to ensure they load quickly and don’t eat up too much data.
  5. Test, Test, Test: Before sending out your email, test it on different devices and email clients. What looks good on a desktop may not look the same on a smartphone.
  6. Avoid Long Paragraphs: Large blocks of text can be overwhelming on small screens. Break your content into shorter, easy-to-digest paragraphs.
  7. Responsive Design is Key: Use a responsive email template that automatically adjusts to the size of the screen it’s being viewed on.
  8. Mind the Subject Line: Keep it short and catchy. Long subject lines might get cut off on mobile screens.
  9. Accessible Design: Remember to make your emails accessible. Use alt text for images and a good contrast between text and background.
  10. Preview and Preheader Text: Use the preview and preheader text wisely. It’s like a movie trailer for your email and often the first thing people see on their mobile device.

Remember, the goal is to make your email as user-friendly as possible for your mobile audience. Happy emailing! 📧📱💡

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