Find the blockage
Technical, structural and content issues are prioritised by commercial impact—not by how complicated they sound.
Free enquiry snapshotThe SEO growth system — mark II
No vague reports designed to look busy. We identify what is holding your website back, fix the highest-impact issues and keep improving what matters.
Technical, structural and content issues are prioritised by commercial impact—not by how complicated they sound.
Your site and Google presence are aligned with the services and places your best customers search for.
Clearer titles, stronger copy, useful internal links and better trust signals make each visit work harder.
Steady, purposeful improvements build a stronger position than occasional bursts of low-value activity.
When geography matters
If customers normally search for a provider serving a particular area, start with the specialist Local SEO approach for small businesses. It covers Google Business Profile, local authority, service-area structure and the route from visibility to enquiry.

Free 2026 field guide
Use Martin’s 13-page guide to check your Google Business Profile, website, reviews, technical foundations and enquiry measurement.
If you are based in County Durham, you can also see how this approach is applied through direct, evidence-led SEO support →
Get the free Local SEO guideThirty controls.
No ranking fluid.
The next useful step
Tell Martin what you want to improve. You’ll get a straight answer and a sensible next step.
Occasionally requires tea.
Rarely requires jargon.